Providing The Tools
Situation:
A rapidly growing biotech company needed to secure market access to their breakthrough product.
Problem:
Facing an increasingly challenging regulatory and commercial environment, an innovative biotech sought to manage country-level negotiations more effectively, from preparation to implementation.
Action:
We provided tailored negotiation training to senior global, regional and commercial leaders, then helped a working team to create a negotiation toolkit to guide negotiation preparation and approvals. The company then engaged us to coach local, regional and global through their most challenging negotiations.
Result:
The result? Successful agreements were achieved in key markets, with the new preparation and approval process hailed by senior leadership as exemplary.