Tel Aviv, Israel | 25 June 2014
More than 60 senior executives and government officials gathered to attended the launch party for the Hebrew version of Built to Win: Creating a World Class Negotiating Organization (Harvard Business Press), the acclaimed book by Hal Movius and Lawrence Susskind. Admiral (Ret.) Eli Marum, now CEO of a major Israeli logistics company, gave a keynote address endorsing the book’s central idea of building organizational negotiation capacities.
“We’re thrilled to see Built To Win garnering the interest of both practitioners and business leaders” comment Hal Movius, President of Movius Consulting.
“In difficult times, companies need to focus on the fact that negotiation is an organizational competence,” added Susskind in a recent videotaped interview.